Good Vs. Great

2 Books I desperately want to read:

Jay Heyman’s All You Need Is A Good Idea!

and

Jim Collins’ Good To Great

Contradictary titles perhaps. But both present valid arguments.

What is a weak idea? What’s the difference between good and great? And is it possible to make that leap? Or is something that’s generally classified as “good”, enough? Is it able to sustain itself in the long run?