Asian Bloggers & Social Media Conference 2010

How I wish I were able to make it to this!!! :( This was on my twitter feed all day.

http://asianbloggerssocialmedia.blogspot.com/

Amazing speakers such as the Tun Dr Mahathir himself...Tony Fernandes...and various bloggers whom I've been a fan of many years.

Oh well, hopefully next time! PLEASE have another one next year!

Golden Rules of Blogging

Nice little article here for blog-beginners.

http://www.canadianmarketingblog.com/archives/2010/07/golden_rules_of_blogging_part.html

Obviously I'm not a 'noob'. I've had a blog since 2004 (i would link it, but i decided to keep it private)...but every once in awhile you need a new face. So here I am :)

I haven't written in my physical journal in a long time! Hmm I wonder where it is...

Spice Market

I'm gonna jump on the Old Spice Commercial bandwagon. It all began here; as Old Spice tries to rebrand itself with a fresh new look:



If you were in the U.S., you'd know that this all started off during Superbowl Sunday February 7, 2010. The Superbowl is when sports and...advertising enthusiasts come together for one day. Advertisers pay a whole lot to make sure their slot goes on at this time. That's when they are able to make the most impact.

Anyway I digress. Recently, Old Spice has started a Twitter/Youtube account where the commercial "mascot" would respond to tweets in a video format. Brilliant! Engaging and completely hilarious, as well as appeals greatly to the youth. It also started spurring parody videos and increased the hype even more. (See here and here)

Here is one amusing example of the marketing phenomenon:



Alas, all good things come to an end. Old Spice decides to stop the twitter-youtube phenomena because it is just a marketing tool for them to use in their advances. I look forward to seeing/creating innovative marketing campaigns like this!

5 Tips for Aspiring Social Media Marketers

1. Join social media meetups and networks
2. Make relationships, not pitches
3. Stay informed of trends, tools and news
4. Find an online balance between personal & professional
5. Make your resume stand out

Source : http://mashable.com/2010/07/24/tips-social-media-marketing-jobs/

Good Vs. Great

2 Books I desperately want to read:

Jay Heyman’s All You Need Is A Good Idea!

and

Jim Collins’ Good To Great

Contradictary titles perhaps. But both present valid arguments.

What is a weak idea? What’s the difference between good and great? And is it possible to make that leap? Or is something that’s generally classified as “good”, enough? Is it able to sustain itself in the long run?

A New Chapter

Allow me to introduce myself.

My name is Liz, and I am a(n) marketing/advertising/online media nut. I spend most of my time on my laptop, surfing the web - as do millions of other people at this day and age. Might as well make some use of it - so I decided to dedicate a blog for one purpose.

And one purpose only. This will be my playground. Where I’ll be sharing my thoughts, ideas, interests in regards but not limited to - the world of marketing/advertising.